The ReinCarnation Project

Came from: San Diego

Year: 1992

Position: Former Carnation Dairy Factory

Location: 10th Avenue and J Street

Architect: Architistic Endeavor (Wayne Buss)

Wayne Buss turned a vintage warehouse into a creative showcase, molding it into the crown jewel of a neglected downtown San Diego neighborhood that desperately needed an identity.

And his transformation in the 1990s of the former Carnation Building at 10th Avenue and J Street into the mixed-use ReinCarnation Project, complete with artists’ lofts, residences and offices, served as a model to other downtown visionaries.

Within five years, new shops, cafes and converted lofts were beginning to take hold.


Related Articles:

East Village’s Art Incubation Fail

by Kinsee Morlan via Voice of San Diego:

Eyes Peer No More from the Old Dairy Building

By Kelly Bennet via The Voice of San Diego:


Photos by Wayne Buss. Click on images to enlarge.

Scans from San Diego Home/ Garden. Lifestyle. Issue September 1997

Click on images to enlarge.

From San Diego Decor & Style

Click on images to enlarge.

Photo via Chuck Kaminski

East Village Project Artwalk shirt Chuck Kaminski save the carn


San Diego East Village Project

Tenth Avenue Garage/Jacaranda

Address: 10th Avenue between E & F Streets

843 Tenth Ave. Built in 1933


Click on images for full view. Photos taken by Wayne Buss around Oct 1992



San Diego East Village Project

City Moves

Housed in the Tenth Avenue Garage/ Jacaranda

Established in 1990 as City Moves!, a children’s dance program of the San Diego Foundation for the Performing Arts, the organization became independent in 1992 when the Foundation closed. It changed its name in 1997 to the San Diego Dance Institute to reflect the board’s strategic plan to concentrate on community-based educational activities.

Photos by Wayne Buss.

Click on images for full view.

Bob Sinclair

We are currently working on Bob Sinclair’s profile, in the mean time you can read a great article by the San Diego Downtown News:

SD Downtown news article


Photos by William Keller, click on images for full view:


Rosario Hall

San Diego’s oldest civic meeting place.

Constructed by Col. Manuel Ferrer,  in 1870 at the corner of Arctic and Fifth streets downtown (now Kettner Boulevard and F Street) then moved in the early 1900s to 12th Avenue and K Street.

Bob Sinclair bought the place in 1999 and once renovated he had it moved to the corner of 13th and J streets in 2001. Sinclair spent more than $1 million fixing up the place and moving it while shutting down the San Diego Trolley and have overhead power wires removed.

Click on images for full view. Images by Jorge Moreno

From San Diego Union Tribune:

Col. Manuel Ferrer might have trouble finding Rosario Hall, San Diego’s oldest civic meeting place, if he went looking for it today.

Ferrer constructed the building in 1870 at the corner of Arctic and Fifth streets downtown. Those streets have been renamed Kettner Boulevard and F Street.

The building was moved – no one is sure why – in the early 1900s to 12th Avenue and K Street. That intersection no longer exists. The streets were realigned when Petco Park was built, and Rosario Hall had to make way for the new diagonal leg of Park Boulevard.

Owner Bob Sinclair bought the place in 1999 and has spent nearly six years renovating it. He had it moved to the corner of 13th and J streets in 2001. The long-vacant building recently reopened as the Mission SoMa restaurant.

Sinclair had to navigate the city bureaucracy and a historic preservation legal settlement involving 11 buildings around the planned ballpark. He had to have the San Diego Trolley shut down and overhead power wires removed while the building was being moved. And then he had to find a tenant.

“It got ugly for a while,” Sinclair said. “We were close to saying, ‘Forget it; find someone else to deal with this thing.’ “

But there was something appealing about the unassuming, two-story structure, and Sinclair couldn’t walk away.

“It fit my profile,” said Sinclair, who owns several older commercial and residential properties in the East Village. “I love fixing up old buildings and renting them out.”

Rosario Hall has a long and storied history. Ferrer was a colonel in the Mexican Army who fought in the Mexican-American War and later settled in San Diego. He owned the Occidental Exchange and Billiard Hall on Arctic Street that burned down in 1869. He then built a new structure on the same site and named it after his wife, Rosario, from the prominent Estudillo family of Old Town.

With a saloon on the first floor and dance hall above, Rosario Hall opened July 4, 1870, with a huge celebration. Ferrer flew the U.S. and Mexican flags and held court from the front balcony for hundreds of revelers. He also put a huge oil painting of himself, decked out in his officer’s uniform, over the bar.

“It was really a fine saloon,” said Bruce Coons, executive director of Save Our Heritage Organisation. “During archaeological digs, the finest china, crockery and silverware were found on the original site.”

The second floor later became a social center, and it hosted the first Catholic Masses in San Diego. It was built at a time when there were few public meeting places in San Diego. As such, it helped form a sense of community, Coons said.

President Benjamin Harrison visited Rosario Hall in the late 1800s, Coons said.

Other uses of the building over time have included hotels, tenements and restaurants.

It was almost torn down to make way for the ballpark. A study by Marie Burke Lia, a historic preservation consultant to the redevelopment agency, found the building to be “neither historically nor architecturally significant.”

But several preservationists rose to the building’s defense in March 1999, persuading the city’s Historical Site Board to place it on the local register of historic places.

“This is a priceless part of our heritage in San Diego, and it has to be saved,” Geoff Mogilner said at the time. He was active in Old Town preservation issues.

Sinclair leases the building to the operators of the locally well-known Mission restaurant chain, with eateries in North Park, Mission Beach and now, East Village. The name of the newest restaurant, Mission SoMa, refers to “South of Market.”

The building will help East Village develop as a neighborhood by providing a much-needed eating place, said Leslie Wade, a spokeswoman for the East Village Association.

“South of Market, east of Park Boulevard, you could starve to death,” Wade said. “It was a great civic gesture on Bob’s part to save that place.”

Sinclair, who calls Rosario Hall “a neat old building,” spent more than $1 million – about double his original budget – fixing up the place and moving it.

“It was worth it,” Sinclair said. “You can’t make money off everything you do. If I live long enough, maybe I’ll be able to say it was a good investment.”

19th-century hall in East Village changes with time


March 22, 2005


Pannikin Coffeehouse

675 G Street

In 1968 Bob Sinclair opened up a little store on Prospect, which primarily sold cookware and wooden spoons and things like that, the beginnings of gourmet products. He bought a peanut roaster and just as an experiment tried roasting some coffee, he also saw the beauty and importance of renovating historic buildings. He put a Pannikin — one of five he opened before selling them in 1997 — in an old Encinitas train station along North Coast Highway, put Brockton Villa Restaurant in an 1894 cottage by a La Jolla pelicans’ perch, put San Diego Mission House Brewery in the 1924 Wonder Bread factory building in East Village.

Photo provided by Bill Keller.

Sinclair EV Young Bob w Coffee


Photo by Jorge Moreno at the San Diego Broom Works.

Pannikin East Village project Bob Sinclair

Photos by Randi B.

Click on images for larger view.


San Diego Broom Works

1245 J Street.

During the 1920s, many San Diego businesses flourished in the Centre City East area. In 1921, the San Diego Broom Works Building was constructed on J Street…

Click on images for full view. Images by Jorge Moreno

Jorge Moreno (Founder)

East Village Project Creator & admin

Came from: Mexico City

Year: 1995

Position: Volunteer at Sushi Performance & Visual Art

Now: North Park San Diego

In the early 90’s I used to visit the art galleries in on downtown Broadway street, where I met Scot McDougall and Cesar Rojo (some of my first friends here in San Diego). Scot introduced me to the East Village via Sushi Performance and Visual Art, located in the ReinCarnation Building, where I became a volunteer. I really enjoyed seeing the behind the scenes of many great shows as well as the before and after, especially because we were able to roam freely in the building. I volunteered for a few years and met lots of people and little did I know that (my now wife) Katherine was among that crowd. Katherine worked for Architistic Endeavor (Wayne Buss – Architects for the ReinCarnation building). I met Katherine through Scot at an event at the Clarion Hotel, the event was put on by “The Publication” and they were showcasing all the people that had been in their cover for that year. Scot was one of the people featured in it…

For the next few years I attended and volunteered for more Sushi events, especially their Red Ball fundraisers and I mainly stayed around the ReinCarnation Building.

Some of my fondest memories were with great friends, Scot, Vicky, Katherine, Gayle, Teena, Wayne and Beth.

I particularly remember the last party hosted for Wayne at the ReinCarnation building, that was right about when the new ball park was being built. Everyone had a honest great time. Below are some photos of that event.

There’s no particular thing that I miss from those days, I think I miss it as a whole. I miss the events at Sushi, I miss spending most of the day with artists and the like. The 90’s in San Diego’s East Village where great times.

I currently live in North Park, working for myself in the graphic/web/social media arts

Scot McDougall Jorge Moreno Sushi Red Ball

San Diego East Village Project


Katherine Baker

Came from: Fort Wayne, IN

Year: 1995

Position: Architect

I moved to San Diego from Indiana in the summer of 1995, and began working in the East Village at the end of that year. I worked with Architect/Developer Wayne Buss on the renovation of the former Carnation Dairy factory, aka, The ReinCarnation Project. It was my dream job, being straight out of architecture school with a strong desire to work on adaptive reuse projects. This project was not only reusing an existing building, but \”recycling previously used parts of the City.\” This was the tagline for Wayne\s architecture business. Working in this office led to volunteering at Sushi Performance and Visual Art, a primary tenant of the building. I was also privileged to attend several arts events that took place on the property, including the 1997 Interior Designer\s Showcase, inSITE 97 installations and kickoff event featuring Laurie Anderson, Latin Music Festivals, and many other events. Many of the friends I made in San Diego stem from working in the East Village, including my husband, Jorge Moreno.


San Diego East Village Project

Doug Simay

Doug Simay has been actively involved in San Diego’s art world for three decades.

He started presenting public art exhibitions in 1982 when, along with Mark Quint, he developed the arts space at San Diego’s 9th and G streets (a combination of Quint Gallery and Simayspace).

Simayspace was devoted to exhibiting the expanding personal art collection Simay started in 1978. In 1985 he opened Java Coffeehouse and Gallery (also at the southwest corner of 9th and G streets in downtown San Diego) that was devoted to exhibiting museum quality, critically important artists of this region. Java introduced European-style café society to San Diego. Java was considered a progenitor of the contemporary coffeehouse scene in San Diego. Over 45 artists had their introduction to the San Diego arts community through Java until its closure in 1994.

From 1994 to 1998 the Java space was converted to a 4,000 square foot formal contemporary art gallery, Simayspace, which regularly presented three simultaneous solo exhibitions, predominately showing Southern California contemporary artists, architects, and designers. In 1998, art operations were moved across the street to the northwest corner of 9th and G Streets in downtown San Diego. Along with partners, ACI (Arts College International) was started.

The name of that institution is now the Art Academy of San Diego and since 2008 has moved to North Park. The school teaches all manner of art making in an avocational setting. Doug Simay continued to present contemporary art exhibitions that focused on individual artists (dominantly from this region). That gallery space was called Simayspace and was located in the physical center of the Academy.

These exhibitions were met with significant critical response and appreciation.

Mario Torero

After my involvement as one of the pioneering founders of the Chicano Movemenet in San Diego by establishing the Centro Cultural de la Raza and the Chicano Park open air museum, I proposed that it wasn’t enough to liberate our barrio but that we needed to apply our cause also to bring together all the artists of San Diego together by creating an arts center in the heart of our county in downtown San Diego. So with the help of my father, Guillermo Acevedo, an already affluent local artist, who participated in support of Chicano Artists, with his political connections and finance, opened the first art gallery ever downtown off eight and Broadway the Acevedo Art Gallery International in 1976′ as Celebration of the country’s Bicentennial Year. That space within a year grew to become the first multicultural community arts center in SD we called the Community Arts Center, launching then the Gaslamp Arts District. Our arts center was the first step in the diversifying of what had been separate segregated racial communities and the artists of all colors came together for the first time since the colonial times, this first episode lasted from 1976 to 1982 when the city destroyed the arts center building at 3rd and ‘E’ Streets and with the disbanding of our center also went the many art lofts and galleries as the Gaslamp development raised the rents and artists had to flee east towards our new settlement that became the East Village Arts District with the Reincarnation Building as our new arts center. Almost ten years after our first exodus from the Gaslamp, we artivists, reestablished our selves around the old abandoned Carnation Building led by visionary architect, Wayne Buss who had been a witness and participant in the Community Art Building and he approached me to ask me to partner with his idea of rebuilding the arts center and for me to lead a community arts regrouping at this site that we called the ReinCarnation Arts Center. Wayne began the process of purchasing the historical building in 1990 and we couldn’t wait to replace the ‘Eyes of Picasso’ which were painted on the first arts center and destroyed in 1982. So I painted the ‘Eyes’ three times and twice the owner bank painted them out. The third version of 1992 remained on the building and it became the artist’s ‘ICON’ Till its destruction in 2004 by the Petco development and the East Village Arts District became no more. The artists dispersed further east to Golden Hills and Barrio Logan. I repainted the ‘Eyes’ on Logan Avenue in 2009 and now that area has become the Barrio Arts District, as we artivists continue with our dream to get back to downtown to reestablished once and for Lara the San Diego’s Arts District, which we have been calling the BarrioLogan/EastVillage Arts District, or the BELIEVE Project.


Eyes of Picasso Murals

Click on images for full view. Photos taken by Wayne Buss.

Almost ten years after our first exodus from the Gaslamp, we artivists, reestablished our selves around the old abandoned Carnation Building led by visionary architect, Wayne Buss who had been a witness and participant in the Community Art Building and he approached me to ask me to partner with his idea of rebuilding the arts center and for me to lead a community arts regrouping at this site that we called the ReinCarnation Arts Center. Wayne began the process of purchasing the historical building in 1990 and we couldn’t wait to replace the ‘Eyes of Picasso’ which were painted on the first arts center and destroyed in 1982. So I painted the ‘Eyes’ three times and twice the owner bank painted them out. The third version of 1992 remained on the building and it became the artist’s ‘ICON’ Till its destruction in 2004 by the Petco development and the East Village Arts District became no more.

-Mario Torero

From the ReIncarnation mural: by artist Mario Torero



The Eyes of Frida Kahlo Murals

“The Eyes of Frida Kahlo,” a mural he painted in 1985 for San Diego’s first ArtWalk by Artist Mario Torero.


Street Art

A collection of street posters, etc. Layers and layers of paper and paint. East Village San Diego.

Click on images for larger view.

Posted in Art


Photos by Wayne Buss.

Click on images for full view.


Posted in Art

Residentially Disadvantaged

Photos by Wayne Buss





Photos by Wayne Buss.

Click on images for full view.

Street Views

Click on images to enlarge. Photos by Wayne Buss

The Ball Park

San Diego’s Ball Park (Petco Park), opened in 2004. Located between 7th and 10th Avenues, south of J Street.

Constructed by San Diego Ballpark Builders, a partnership with Clark Construction, Nielsen Dillingham and Douglas E. Barnhart, Inc.

Photo by Christian Michaels. Click on image for full view.


Photos by Wayne Buss. Click on image for full view.

Ball Park Model.

Photos by Wayne Buss. Click on image for full view.


Photo by Christian Michaels. Click on image for full view.


Rocco Satoshi

A native of Yokohama (San Diego’s sister city), Japanese artist Rocco Satoshi has been creating graffiti art in San Diego since the 1980’s.

Started exchanges with muralists in San Diego after he produced a wall painting at the Yokohama Exotic Showcase in 1989, collaborated with Chicano artist in San Diego in 1990 and 1991.

The projects include a shop on Goldfinch Street, a wall at Bethune Elementary School and a freeway overpass at Chicano Park, Albert Einstein Academies in South Park and the wall of the Old Carnation Factory in East Village (The Reincarnation Project).

Outdoor artist, based in Yokohama. Started exchanges with muralists in San Diego after he produced a wall painting at the Yokohama Exotic Showcase in 1989. Co-produced and taught children. collaborated with Chicano artist in San Diego in 1990 and 1991.

Photos by Wayne Buss.


Street Scene

Street Scene 90’s

Images by Wayne Buss. Click on images for full view.



Photos by Wayne Buss. Click on images for full view.


ArtWalk ’87


ArtWalk ’89

ArtWalk ’91


ArtWalk ’93


Photo Via Chuck Kaminski

East Village Project Artwalk shirt Chuck Kaminski 1



Posted in Art

Scot McDougall

Came from: Florida

Year: Started with Sushi’s sweet 16 fundraiser

Position: All Around Great Guy

Now: San Diego’s North County

So, in 1989 I was living in New Mexico. I was working for Santa Fe artist Frank Howell. He needed some help with his gallery in La Jolla and asked if I would help out for 6 months or so. At the time he was showing a San Diego artist, by the name of Jim Bess. Jim and his photographer wife, Dianne were visiting Santa Fe to see the gallery. We hit it off from the start. They graciously offered to let me stay in their home while I was in town. That was 26 years ago and I am still living in San Diego.

My early years in San Diego were spent in the East Village on 9th and K, currently known as the First base line at Petco Park. The building was the Artplex and was the brain child of Jim and Dianne Bess as they expanded their greeting card business to that address. Ultimately deciding on giving up the greeting card business and instead decided to make it their home.  With 14,000 square feet, that’s a lot of home. So, they took the top floor and turned into a private residence, with a working elevator, and Jim’s painting studio.  The rest of the building would house a variety of artistic endeavors. Lela Harty Painting School, an Interior design firm, a painter, an Architect. Jim even converted the basement into a printing studio later on. It was a magical place to me.

The neighborhood was fascinating. Of course, the East Village would be barely recognizable from what it was to what it is. Back in my day, the Re-InCarnation Project (currently ICON) was just a dream in Wayne Buss’s mind. But he still managed to put on mixed media performing art shows in the outer portion that I could see just by walking to the corner. Of course he realized that dream to a great degree of acclaim and revitalized that part of town along with Bob Sinclair (of Panikin fame). Of course, I liked downtown like it used to be, where you had Croce’s and Fio’s across the street from each other and a selection of Dive Bars close by. Think “The Orient”, “Bodie’s” and the “Star Bar”.  To name a few. Now, only the Star Bar is left, I think.

There was the best Famer’s Market on the old Western Steel building between 7th and 8th on K Street. It caught fire one year and I remember the image of Jim Bess on the roof of the Artplex trying to extinguish and sparks while there was a 20 alarm fire raging across the empty lot. And it had the best food court and little market. I wish I could remember the name of the little Italian spot.

more to come… soon

Click on images for full view.

San Diego East Village Project

SUSHI Performance & Visual Art

SUSHI Performance & Visual Art was an innovative arts organization and contemporary arts center committed to presenting San Diego with contemporary performance dance and visual art. Focus was on an artistic vision that embodied the rich diversity of our ethnic, cultural, sexual and personal backgrounds.

SUSHI Performance & Visual Art became synonymous with an adventurous urban art experience and has been likened to what one would find in San Francisco or New York.

Founded in 1980, SUSHI Performance & Visual Art had its roots in the artists’ space movement of the late 1970s. This movement was a direct result of the evolution of contemporary art and the lack of venues for its presentation. Artists consequently created their own “alternative spaces”, one of which was SUSHI. Many artists involved with and presented by SUSHI through solo/group exhibitions and public art commissions have gone on to national and even international notoriety, among them David Avalos, Amanda Farber, James Luna and Deborah Small.

Sushi was located in its downtown space at The Reincarnation Project, 320 Eleventh Avenue. This 6,000 square foot space housed SUSHI’s 3,000 square foot performance space that seated 50-150, a visual arts gallery and office.

Sushi’s audience members and performers were within hands reach of each other, creating an atmosphere that was charged with intimacy and energy. Audience members were encouraged to hang out after the shows for both formal and informal discussions with the presented artists.

Photos by Wayne Buss and Jorge Moreno.

Click on images for full view.




Here’s an article from The Voice of San Diego. Kelly Bennett, the arts editor for VOSD:

or click on the image below:



  • David Avalos
  • Amanda Farber
  • James Luna
  • Deborah Small
  • John Breitweiser
  • Kira Corser
  • Felipe Almada
  • Gerardo Navarro
  • Hugo Sanchez
  • Terri Hughes
  • James Soe Nyun
  • Allison Wiese
  • Nicole Pajor
  • Brian Goeltzenleuchter
  • Michael Dizon
  • Martha Susan Harris
  • Peggy Jones
  • Melissa Inez Walker
  • Daniel Weiner
  • Carolyn Springer
  • Richard Gleaves
  • Rosanna Gamson
  • Carla Kirkwood
  • Phyllis Jackson
  • Rachel Axler
  • Danelle Amato
  • Isabel Olivieri
  • Leonora Afuyog
  • Annie Hinton
  • Andrea Singer
  • Tammy Ray
  • Vicki Wolf
  • Lower Left
  • Nina Martin
  • Margaret Paek
  • Andrew Wass
  • Rebecca Bryant
  • Jane Blount
  • Colleen Phillips
  • Karen Schaffman
  • Scott Paulson
  • Heather Barclay
  • Linda Kernohan
  • Ryoko
  • Susan Shoneman
  • Ruben Valenzuela
  • DJ six-8
  • DJ SkinnyDip
  • Karen Finley
  • Deanne Sabeck
  • Jeffrey Laudenslager
  • Michael Krichman
  • Bart Blackstone
  • Romy Kaye
  • Wendy O’Rourke
  • Clay Salmon IV
  • LeVan D. Hawkins
  • Kim Epifano
  • Carlson Hatton
  • Mirjam Kort
  • Margie Hughto
  • Katherine Taylor
  • Yichiu Tseng
  • Margot Waller
  • Tracy Featherstone
  • Jean Benelli
  • Andrea Zuill
  • Paula Cronan
  • Julia Snapper
  • Branan Freeman
  • Yasutaka Hori
  • Bryan Lohr
  • Seth Myers
  • Matthew Offenbacher
  • Norihiko Seto
  • Anna Stump
  • Selena Wilson
  • Julia Wren
  • Teena Diggs
  • Eric Wong
  • Kelly Dalrymple Wass
  • Lynn Schuette
  • + …

San Diego East Village Project


Lower Left

Lower Left, Collective-in-residence at Sushi Performance & Visual Art.

My Hands Are Dirty:

Performed by Margaret Paek, Andrew Wass, Rebecca Bryant, Jane Blount, Colleen Phillips and Karen Schaffman.

Director: Nina Martin.

April 18-28 2002

Director Nina Martin uses dance, theatre and film to explore society’s struggle with moral dilemmas, wanton waste, environmental destruction, a seemingly ignorant disregard for basic human needs and the incredibly hard task of being a conservationist in a consumer society.

Cheryl Lynn Parry

I feel grateful for the support I received from Vicki Wolf (Sushi Performance and Visual Art Space) and Debra Owen Gallery in the late 1990s. I enjoyed conversations with Scot McDougall who was very present and wonderful in so many ways. I lived in Golden Hill near to downtown and could walk to the Farmer’s Market, visit the galleries, have coffee, etc. I bought my teenage son clothes from the Goodwill as he never wanted new.

I actually did a small black and white mural on the side of the Re-Incarnation building but can’t seem to find the pictures I took. People from the nearby Rescue Mission would stop and talk to me while I painted. I didn’t get a chance to properly photograph it because personal obligations took me away. It was called “One Hundred Birds that Sound Like Bells”. Birds would perch on the wires high above the building and there were bells in the distance that regularly rang across the city every hour. I based it on a Ferlinghetti poem in “A Coney Island of the Mind” and I painted some of the verse amongst 100 small black and white birds on a wire.

“I have wandered lonely as a cloud… (which Ferlinghetti took from a famous Wordsworth poem)

I have heard the birds that sound like bells.”

I was kind of thinking of the homeless people that wandered the area and called it home. I hoped that passersby would stop and read the text, and look at the painted birds, and then see and hear the real birds overhead, and maybe once in while the bells would ring at the exact same time in synchronicity.

– Cheryl Parry



Sledgehammer Theatre.

Started in 1985

then-artistic director Kirsten Brandt

Co-founders Ethan Feerst and Scott Feldsher

Performance Art Theatre, Non Profit Organization.

From the owner:

Over the past 25 years, Sledgehammer_ has emerged as a nationally recognized company known for intense dedication to the development of new American voices in theatre. Sledgehammer_ has created, performed and presented: over 60 new theatrical events, 22 world premieres, eight west coast premiers.

Sledgehammer_ functions as a regional center for the creation of new theatrical events. The company provides an environment for the exploration of theatrical forms; a laboratory for established and emerging artists; and an arena for public participation in the immediacy of new and provocative American theatre.

Youtube Links:




Posted in Art

The Publication

The Publication – San Diego’s Arts Magazine. A general interest magazine focusing on the arts.

Founded by Dorothy Annette and Jim Hammond

San Diego East Village Project

Gary Welsh

I was first introduced to the east village through the Susht Performance Space in I believe 1999. A recent transplant from Washington DC, I had been invited to participate on an advisory panel for an upcoming performance series on mental health issues. As an avant garde art lover I gravitated to all things Sushi and ended up volunteering for the committee for the annual fundraiser the infamous Red Ball for a number of years

Christian Michaels

I owned and operated a Flashpoint Pictures photography studio at 311 8th Ave. from 1997 to 2000, where the Park at the Park is now. I lived there too, and it was next door to the historic Candy Factory building.

The East Village had a raw, industrial, artsy feel at that time. Many of us hoped it would develop into the \”Soho of San Diego\”.

Images provided by Christian Michaels. Click on image for full view.











East Village Project

Flash Point Photography / BlackBox Studios

Interior images of BlackBox Studios, located at what was formerly 311 Eighth Avenue.

This building was originally an annex to the Candy Factory building next door. These pictures are circa 1998.

Information and Images provided by Christian Michaels.


Monterrey Provision Co.

Founder, Richard “Dick” Herrman, who started operating as a niche distributor in 1972 for delis and independent shops in San Diego, California. He felt that the name Monterrey Provision Company, reflected the appeal and flavor of it’s proximity to the Mexican border. Starting the company with their first product -pickles- that he started selling from the back of his 1970 station wagon.


East Village Project Monterrey Provision 1

Western Metal Supply Co

Designed in 1909-1910 by Architect Henry Lord Gay, four story brick and heavy timber, 51,400 square feet. Commissioned by Bernard McKenzie.

Originally located at Fifth Avenue and K Street.

Corner of Seventh Avenue and K Street.

Western Metal Supply Company established in 1888 by brothers Bernard and George McKenzie.

Photos by Wayne Buss

Click on image for full view.


701 Island

Built in 1925 as a warehouse

Morris Trepte & Sons

Bledsoe Company furniture warehouse:

The building was found to be the “Bledsoe Company Warehouse,” which was constructed by the firm of M. Trepte and Sons in 1925 in a “Transitional Industrial” architectural style. The building was found to represent “a transitional design from a Victorian industrial structure to the clean, unornamented lines of the International style.” Several years later, the building was included in the Historic Site Inventory of Centre City East Update in 2001.

The building was converted into 1112 live/work “studios” between 1989-1990

Henry R. Bledsoe was a partner of Appleton Bridges, who with his wife donated most of the funds for the Fine Arts Gallery in Balboa Park, opened in 1926 and now called the San Diego Museum of Art.


Photos by Wayne Buss.

Click on images for full view.

TR Produce

TR Produce

808 J Street
Photos by Wayne Buss

441 Tenth Avenue

441 Tenth Avenue housed Fresh Produce Wholesale.

Photos by Wayne Buss, click on images for full view.